Mary Frances Gerety (1916-1999) was the copywriter responsible for the “A Diamond is Forever” slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds.
Where does the phrase diamonds Are Forever come from?
Origin of “A Diamond is Forever”
The origin of this phrase lies in this marketing tagline coined by a copywriter Frances Gerety at a marketing agency in Philadelphia in 1947. De Beers, a brand, used this tagline to boost its sale of the diamonds after the Great Depression.
Who has the slogan A diamond is Forever?
“A Diamond is Forever”: The Unforgettable De Beers Tagline That’s Still Shining.
What does a diamond is forever means?
People are willing to pay high prices for diamond jewelry. … The campaign invented the slogan “A Diamond Is Forever,” meaning that a diamond is a never-ending sign of love. It also meant that a diamond would always keep its value. The company continues to use the slogan in its advertising more than fifty years later.
When did a diamond is forever come out?
In 1947, De Beers completely changed the diamond world. Their slogan ‘A diamond is forever,’ was and is still revolutionary and relevant.
Where did Nike get just do it from?
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words: “Let’s do it.” The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 …
Does Kit Kat have a slogan?
We talk about Kit Kat slogan: “Have a Break, Have a Kit Kat”. A slogan for a chocolates brand founded in 1957 in York (United Kingdom).
Who is the De Beers family?
Thanks to a stockpile of the world’s rough diamond supply, indelible marketing schemes and even negotiations with foreign governments for their diamonds, De Beers — owned by the Oppenheimer family since the 1920s — has been the most important name in one of the world’s most lucrative businesses for almost a century.
What does no pressure no diamonds mean?
Philosopher Thomas Carlyle said, “No pressure, no diamonds,“ suggesting that, in manageable doses, pressure can energize and motivate us to perform and achieve at a higher level. The downside is that too much of it, however, can tip the balance the other way.
What is the lifespan of a diamond?
That longevity can be seen by looking towards the past–the average diamond is well over one billion years old! In fact, many diamonds on the market exceed two and even three billion years–a number so large, it encompasses over 75% of the earth’s total lifespan!
What is Zales slogan?
Zales motto “The Diamond Store” has to be the best in the business. They can sell diamonds just fine, but don’t expect them to hold up!
Are diamonds worthless?
Diamonds, along with many other materials, do not have an intrinsic value, but this does not mean they are worthless, that statement is untrue for both jewelry diamonds and industrial diamonds. For gem-quality diamonds that you put in rings, the value comes from the value we assign to them as a society.
Who made diamonds popular?
In 1477, Archduke Maximillian of Austria commissioned the very first diamond engagement ring on record for his betrothed, Mary of Burgundy. This sparked a trend for diamond rings among European aristocracy and nobility.
Who first marketed diamonds?
Even though the Archduke was the first to propose with a diamond ring, he was by no means a trendsetter. In fact, diamond engagement rings didn’t become popular until 1947 when De Beers, the British company that mined diamonds in South Africa, launched an advertising campaign.